Bringing a new offer into the world is one of the most exciting parts of building a business. But let’s be honest—it can also feel overwhelming. Where do you start? What do you say? How do you get people excited to buy?

The truth is, a successful launch isn’t about luck or having a massive audience. It’s about having a clear plan, building trust in advance, and guiding your audience step-by-step from curious to ready to buy.

Whether you’re launching a digital product, course, coaching program, or membership, having the right launch strategy in place can make all the difference. In this post, I’ll walk you through how to create a product launch plan that feels organized, aligned, and focused on results.

And yes—you can do all of this using FEA Create to keep things simple and streamlined.

Step 1: Set a Clear Goal and Timeline

Start by getting clear on what you’re launching, who it’s for, and what success looks like.

Ask yourself:

• What is the offer and what problem does it solve?

• Who is this offer designed to help?

• What do I want to achieve with this launch (sales goal, list growth, audience engagement)?

• When will I start promoting and when will the cart open and close?

From here, map out your launch timeline. Most successful launches include a 1 to 2 week pre-launch phase and a 5 to 10 day open cart window.

Use FEA Create’s calendar and task management features to keep track of key launch dates, email campaigns, and content deadlines.

Step 2: Build a Waitlist or Pre-Launch Buzz

Before your cart opens, you want to warm up your audience and build anticipation. This is where your pre-launch phase begins.

You can:

• Create a simple waitlist page inside FEA Create and start collecting emails

• Share behind-the-scenes content about what’s coming

• Host a challenge, webinar, or free series to build excitement

• Offer early access or a bonus for those on the waitlist

The goal here is to grow a list of people who are already interested and engaged before you start selling.

Step 3: Plan Your Launch Content

During the launch period, your content should educate, inspire, and guide your audience toward taking action. You want to help them see the value of your offer and how it can help them solve a specific problem or reach a goal.

Your content can include:

• Social media posts with stories, tips, and behind-the-scenes

• Email sequences that walk through the benefits and transformation

• Blog posts or live trainings that expand on launch topics

• Testimonials or case studies from past clients or beta testers

• A FAQ post or video to answer common objections

Use the email marketing and social media scheduling tools in FEA Create to automate and organize all your launch content in one place.

Step 4: Create a Funnel That Converts

Your sales funnel is what guides someone from first discovering your offer to becoming a paying customer.

Inside FEA Create, you can set this up in just a few steps:

• A landing page or sales page that clearly explains your offer

• A checkout page connected to Stripe for easy payments

• A thank-you page with next steps or onboarding instructions

• A follow-up sequence to deliver bonuses, reminders, or upsells

Make sure your funnel is clear, mobile-friendly, and easy to navigate. The fewer clicks it takes to buy, the better.

Step 5: Be Present and Engage During Launch Week

When your cart is open, your energy matters. Show up with confidence and connect with your audience. Go live, post consistently, and be available to answer questions.

You can:

• Use DMs to follow up with people who expressed interest

• Share real-time testimonials or responses from people joining

• Remind your list of important deadlines and bonuses

• Encourage your audience to ask questions and share their excitement

Use FEA Create’s CRM and DM automation features to manage leads and track conversations throughout the launch.

Step 6: End With Clarity and Confidence

When it’s time to close the cart, make it clear. Send out a reminder, go live one last time, and give people a final opportunity to join.

Some people wait until the very last minute. That’s normal. Stay visible and positive until the end.

After your cart closes, take a breath. Celebrate every single person who joined. Then schedule time to review what worked, what didn’t, and how you can make your next launch even better.

Final Thoughts

Launching doesn’t have to feel chaotic or complicated. With the right plan, the right tools, and the right mindset, you can create a launch that not only brings in sales but also builds trust, connection, and momentum.

FEA Create gives you everything you need to organize, automate, and simplify your launch from start to finish. And if you want even more support, the FEA Members’ Club is the perfect place to plan your launch alongside a community of ambitious, inspiring women doing the same.

Your audience is waiting for what you have to offer. All you have to do is show up and guide them through it.

You’ve got this.
Stephanie x