Email marketing tips for improving click-through rates

Web Design
December 04, 20222 min read

The clickthrough rate is the percentage of people who click on a link within your email that you send. The ultimate goal of a promo email is to encourage your subscriber in your email list to perform your most desired outcome (in this case, clicking a link). Clicking on the link would then bring them to the next stage of your sales funnel, whether if its to lead them to a blog post, landing page or sales page.

Here’s some great tips for improving click through rates:

Use a link cloaker or url shortener.

Many a time, affiliate links that you promote come with very suspicious and spammy looking links. The way to overcome this is by using a link cloaker to customize your links e.g This often increases click through rates. Long links are also unsightly and has the potential to reduce clicks, hence using a link shortening service link Tinyurl or can have a significant improvement on your results.

Include a call to action.

While as silly as this sounds, including a call to action before the actually link can actually improve click through rates, according to split test studies. So, a simple line like – Click here to grab it now or Get it now while stocks last can significantly improve click through rates.

Multiple links throughout your email.

This works wonders as split test studies have shown that if you sprinkle the same link throughout your email, there’s more chances of them actually clicking your link and going to your website. Just don’t overdo it.

Create a sense of urgency.

I love this – Mention in your email that only 10 copies are left or that the launch will only go for 24 hours. This often works wonders and boosts clickthrough rates through the roof.

Stephanie LaTorre

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