For so many female entrepreneurs, sales is the part of business that feels the most uncomfortable. You love what you do, you’re passionate about helping people, but when it comes time to talk about your offer, you freeze up or second-guess yourself.

If that sounds familiar, you are not alone.

Here’s what I want you to know: Selling doesn’t have to feel pushy, awkward, or unnatural. In fact, when you approach sales with the right mindset and a few simple strategies, it becomes one of the most empowering parts of your business.

Step 1: Start With Service

Sales is really about helping someone make a decision that is right for them. When you shift your focus from “selling” to serving, everything changes.

Before you ever pitch or promote, ask yourself:

• What problem am I solving for my audience?

• How will this offer genuinely improve their life or business?

• What transformation can I help them achieve?

When you’re clear on the value you provide, it becomes much easier to talk about it with confidence. You are not asking for something—you are offering something that is worth investing in.

Step 2: Know Your Ideal Client and Speak Directly to Them

The most effective sales messages are the ones that feel like a conversation. When you know who you’re speaking to, and what they’re struggling with, your messaging becomes more powerful and more personal.

Take time to understand:

• What your ideal client wants

• What fears or doubts are holding her back

• What she needs to hear in order to take the next step

Use this insight to shape your emails, social media posts, sales pages, and discovery calls. You don’t need to be fancy. You just need to be clear.

Step 3: Focus on the Transformation, Not the Features

People don’t buy products or services. They buy results.

Instead of listing everything that’s included in your offer, paint a picture of what life or business could look like after working with you.

For example:

• Instead of “You’ll get 6 coaching calls and a workbook,” say “You’ll walk away with a clear plan, renewed confidence, and a strategy to consistently attract clients online.”

Inside FEA Create, you can build sales pages that walk people through the transformation your offer creates using easy drag-and-drop tools and customizable templates.

Step 4: Use Social Proof to Build Trust

We trust people who have been where we are. Sharing testimonials, client wins, and success stories is one of the most effective ways to show that your offer works.

You can do this by:

• Featuring screenshots of client feedback

• Sharing before-and-after transformations

• Recording short video testimonials

• Highlighting client wins on social media or in email campaigns

Make it part of your regular content strategy so that you are always showing people what’s possible.

Step 5: Create Urgency Without Pressure

People need a reason to act now. Without a deadline or clear incentive, it’s easy for someone to put off making a decision.

You can create urgency in a way that feels ethical and aligned by offering:

• A limited-time bonus

• A special price for early action

• A deadline to enroll before the next round begins

Inside FEA Create, you can automate time-sensitive offers, set up countdown timers on your sales pages, and use email sequences to remind your audience what they’ll miss if they wait too long.

Step 6: Follow Up With Confidence

So many entrepreneurs miss out on sales simply because they don’t follow up. The truth is, people often need time, reminders, and encouragement to take action.

Make it easy for people to say yes by:

• Checking in with leads after a discovery call

• Sending reminder emails before your cart closes

• Reaching out with a personal message to answer questions or offer support

You can use FEA Create’s CRM and automation tools to manage follow-ups and keep track of who’s interested, without letting anyone slip through the cracks.

Final Thoughts

You don’t have to change who you are to become great at sales. You just need to bring more of you into the process—your heart, your clarity, your commitment to helping others.

When you learn to sell in a way that feels natural and aligned, everything becomes easier. Your confidence grows, your impact expands, and your business becomes a true reflection of the value you offer.

With tools like FEA Create, you can automate your funnels, craft powerful sales pages, and follow up with leads more easily. And with the support of the FEA Members’ Club, you’ll never have to figure it out alone.

You already have what it takes to sell with heart. Now it’s time to use it.

With love and belief in your success,
Stephanie x