If you’ve ever struggled to write a sales page, create content, or launch an offer because you weren’t sure what to say or who it was for, you’re not alone. One of the biggest game-changers in business is getting crystal clear on who you’re here to serve and what they’re really struggling with.

Knowing your ideal customer and understanding their pain points is the foundation of a business that feels aligned, impactful, and profitable. When you know your dream client inside and out, everything else becomes easier—your messaging, your offers, your marketing, and your confidence.

Let’s walk through why this matters so much and how to get clear on your ideal customer so you can attract the right people and grow your business with more ease and purpose.

✨ Why it’s so important to know your ideal customer

Your ideal customer is the person your business is built to serve. When you know who she is, what she wants, and what’s holding her back, you can create offers and content that speak directly to her heart.

Here’s what happens when you’re clear on this:

• You stop guessing what to say in your marketing

• You attract the right clients who are excited to work with you

• You feel more confident sharing your offers

• You build a brand that connects and converts

If you’ve ever felt like your message isn’t landing or you’re attracting people who aren’t quite the right fit, this is the piece to revisit.

💡 Step 1: Get specific about who you serve

Try to go deeper than “women” or “entrepreneurs.” Think about the real person behind the screen.

Ask yourself:

• What stage of life or business is she in?

• What does she care about?

• What are her values, goals, and dreams?

The more specific you get, the more your messaging will resonate.

Tip: You’re allowed to serve a version of you from a few steps back. That’s often where your strongest connection comes from.

💡 Step 2: Understand her pain points

People take action when they feel seen and understood. The best way to create content and offers that sell is to speak to your ideal customer’s current struggles and desires.

Ask yourself:

• What’s keeping her stuck right now?

• What is she frustrated by?

• What does she want but hasn’t been able to achieve?

You want her to read your content and think, “That’s exactly how I feel. She gets me.”

💡 Step 3: Listen to the language she uses

Use the actual words and phrases your ideal customer is already using to describe her challenges and goals. This makes your content and offers feel incredibly relatable.

Places to look:

• Comments and posts in Facebook groups

• DMs and email replies from past clients

• Testimonials or reviews

• Conversations during coaching calls or market research

Use her language, not industry jargon. Speak to her like a trusted friend who knows what she’s going through and can help her get to the other side.

💡 Step 4: Focus on the transformation she wants

Yes, she has a problem—but more importantly, she’s looking for a solution. Talk about what’s possible for her. Show her what her life or business could look like after working with you.

Ask yourself:

• What does success look like for her?

• How will she feel once her problem is solved?

• What will she be able to do, have, or experience?

This is the emotional connection that makes your brand stand out.

💛 Final Thoughts

When you truly understand your ideal customer, everything shifts. You stop trying to speak to everyone and start attracting the people who need you. Your content becomes more powerful. Your offers become more valuable. And your confidence as a business owner starts to grow.

Inside the FEA Members’ Club, you’ll find trainings, workbooks, and community support to help you get crystal clear on your dream clients and how to serve them powerfully. If you’re ready to build a business that feels aligned and impactful, it’s the perfect place to start.

You don’t need to have it all figured out. You just need to start with the person you’re here to help. She’s waiting for you.

With love and clarity,
Stephanie x