Let’s be honest. For so many women building their business, selling can feel like the hardest part.

You love helping people. You believe in your offer. But when it comes time to actually ask for the sale, something inside you freezes.

Maybe you worry about coming off as pushy. Maybe you’re afraid people will say no. Or maybe deep down, you wonder, “Who am I to charge for this?”

If that sounds familiar, I want you to know something: You’re not alone. Every successful entrepreneur has felt this way at some point. But the difference between those who stay stuck and those who start making sales is this:

They didn’t wait for the fear to go away. They just started anyway.

In this post, I’ll walk you through some simple, mindset-shifting steps to help you overcome the fear of selling and start making your first sales with confidence, clarity, and heart.

Step 1: Reframe What Selling Really Means

Selling is not about convincing. It’s about inviting.

When you reframe sales as an opportunity to help someone solve a real problem or take a powerful step forward, it no longer feels like you’re taking something from someone. Instead, you’re offering something of value.

Ask yourself:

• How does my offer help someone?

• What problem does it solve or dream does it support?

• What would happen if they didn’t have this solution?

When you see your offer as a gift, showing up and sharing it becomes a lot easier.

Step 2: Practice Saying Your Offer Out Loud

Sometimes the fear comes from not feeling prepared or practiced. The more you talk about your offer, the more confident you’ll become.

Try this:

• Write down a one-sentence description of your offer

• Practice saying it out loud to yourself, to a friend, or even in a voice note

• Create a short script or bullet points to help you remember key benefits

This is especially helpful for live videos, sales calls, or conversations in the DMs. Inside FEA Create, you can even create pre-recorded videos or mini webinars that walk people through your offer so you’re not “selling” on the spot every time.

Step 3: Focus on the First Yes

Don’t try to master sales or scale to a hundred customers overnight. Just focus on getting your first yes.

That first sale is more than a transaction. It’s proof that your idea works. It’s confirmation that your dream is possible. And it gives you the momentum to keep going.

To get there:

• Reach out to people in your network who might be a good fit

• Share your offer in your content with a clear call to action

• Offer a special beta version or founding member price to early buyers

• Use FEA Create to build a simple funnel with a landing page, checkout page, and follow-up automation so your first sales process is seamless

Step 4: Stop Waiting to Feel “Ready”

Here’s a little secret: No one ever feels 100 percent ready. Confidence doesn’t come before you sell. It comes through the act of selling.

The more you do it, the easier it gets.

Selling is a skill you build. And the best way to build it is to start. Imperfectly. Honestly. With heart.

You don’t need to be salesy. You just need to show up, share what you do, and give people a clear way to say yes.

Step 5: Create a Supportive Sales System

One of the best ways to take the pressure off selling is to build a system that supports it. This is where FEA Create comes in.

You can:

• Create a simple lead magnet to grow your email list

• Set up an automated email sequence that nurtures and educates

• Build a checkout page that sells your offer clearly and confidently

• Use a calendar to book discovery calls

• Track your leads and conversations in the CRM

When you know your funnel is doing the heavy lifting for you, you can focus more on connecting with your audience and less on “pitching.”

Remember

You don’t need to be fearless to start selling. You just need to be willing to show up, even if your voice shakes a little.

Your dream clients are out there right now, searching for a solution that you already have. The only thing standing in the way is your fear and fear only has power when we let it stop us.

So let it be there. Acknowledge it. Then move forward anyway.

Selling is simply an extension of service. And the more you practice it, the more natural and joyful it will become.

Inside the FEA Members’ Club, you’ll find resources, coaching, and a community of women who are working through the same fears and building their confidence one step at a time.

You are capable. You are worthy. And you are ready to sell with heart.

You’ve got this.
Stephanie x

P.S. Feeling disconnected from your business? You can grab the 30 Day Miracle Month Planner for free. Get it here >>