One of the most common struggles female entrepreneurs face is knowing how to price their products or services. It’s easy to overthink it. You want to be affordable but also profitable. You want to feel confident charging for your expertise, but sometimes worry that people won’t pay.

Here’s the truth: Pricing is not just about the numbers. It’s about the value you bring, the transformation you create, and the confidence you have in your offer.

Whether you're creating a course, launching a coaching program, or offering a done-for-you service, having the right pricing strategy helps you attract aligned clients, avoid burnout, and grow your income sustainably.

Step 1: Start With the Value, Not the Time

So many entrepreneurs price their offers based on how much time it takes to deliver. But your clients are not paying for your hours. They are paying for the result you help them achieve.

Instead of asking “How much time does this take me?” ask:

• What is the transformation my client gets from this offer?

• What is that worth to someone who is struggling with this right now?

• How much time, money, or energy does my offer help them save?

When you lead with value, you’re able to price with more confidence and position your offer as a true solution.

Step 2: Know Your Numbers

To be profitable, you need to understand the costs associated with delivering your offer. This helps you avoid underpricing and ensures your business is set up to grow sustainably.

Ask yourself:

• What are the tools or software I use to deliver this offer?

• Are there team members or support systems involved?

• How much time do I spend creating, maintaining, or delivering it?

• What is my income goal, and how many clients or sales would I need at this price point?

Inside FEA Create, you can track sales and client pipelines using the CRM so you always know where your revenue is coming from and how it aligns with your goals.

Step 3: Factor in Profit and Lifestyle

Your pricing should reflect the life and business you’re building. If your goal is to work with fewer clients at a higher level, your pricing will need to support that. If you're building a scalable digital product, you might price lower but sell to more people.

Think about:

• How much do I want to work each week?

• What does a sustainable client load look like for me?

• How much profit do I want to earn beyond covering my costs?

It’s not about charging the highest price. It’s about choosing a price that supports the lifestyle, impact, and freedom you want to create.

Step 4: Offer Pricing Options Strategically

If you want to serve people at different stages of their journey, consider offering a mix of price points rather than discounting your core offer.

You can:

• Create a lower-cost digital product or workshop as an entry point

• Offer payment plans to make your program more accessible

• Add a VIP upgrade or one-on-one support for premium clients

• Use FEA Create to automate your checkout pages and offer upsells or add-ons

This allows you to meet people where they are, without compromising the value of your main offer.

Step 5: Communicate the Value Clearly

Once you’ve chosen your price, your job is to help your audience understand why it’s worth it. That means clearly communicating the transformation, benefits, and results they can expect.

You can do this through:

• Sales page copy that focuses on outcomes

• Client testimonials or case studies

• A FAQ section that handles common objections

• Nurture emails that share stories and insights

Use FEA Create to build sales funnels that walk people through your offer with clarity and confidence.

Step 6: Trust Yourself and Stay Aligned

Pricing can bring up a lot of mindset challenges, especially for women who are new to entrepreneurship. You might wonder if you’re charging too much, if you’re qualified enough, or if people will pay.

Here’s your reminder: You are allowed to charge for your work. You are allowed to make a profit. You are allowed to build a business that supports you financially and emotionally.

If it helps, revisit your testimonials, journal on the transformation you help people create, and get support from a business mentor or community like the FEA Members’ Club.

Final Thoughts

There is no perfect price. But there is a price that feels aligned, sustainable, and true to the value you bring. When you price with intention and confidence, you create space for your business to grow and for your clients to rise into the transformation you provide.

With the right strategy and tools, pricing becomes something you own instead of something you avoid. And with platforms like FEA Create, you can structure your offers, automate your funnels, and sell with ease.

You don’t have to justify your prices. You just need to stand behind them with belief in the impact you make.

You’ve got this.
Stephanie x