If you're trying to grow your business online, one of the most powerful things you can focus on is building your email list. Your social media followers are important, but your email list is where the real connection and conversions happen.

When someone joins your list, they are saying yes to hearing from you regularly. That means you have a direct line to build trust, share value, and eventually invite them to work with you or buy from you.

In this post, I’ll walk you through how to grow your email list and attract the right people using FEA Create, my go-to all-in-one platform for building an aligned, streamlined business. Whether you're just starting out or looking to level up, these tips will help you attract subscribers who are genuinely interested in what you offer.

Why Your Email List Matters

Social media is amazing for visibility, but your email list is where the deeper connection happens. It's your space to share your message without fighting algorithms or being limited by character counts.

When your list is filled with the right people, you can:

• Launch offers with confidence

• Nurture leads and build trust

• Create consistent income through email

• Share valuable content that positions you as the go-to expert

Growing your list is not just about numbers. It's about building a community of people who resonate with your message and want what you have to offer.

Step 1: Create a Freebie That Solves a Real Problem

The first step to attracting your ideal clients to your email list is creating a freebie, also known as a lead magnet. This is something valuable that you give away in exchange for someone’s email address.

Your freebie should:

• Solve a small but meaningful problem

• Be easy to consume (think PDF, checklist, guide, or mini video series)

• Lead naturally into your paid offer or service

Inside FEA Create, you can build a beautiful opt-in page using ready-made templates, host your freebie, and connect it all to your email automation in just a few clicks.

Step 2: Set Up an Opt-In Funnel

Once you’ve created your freebie, the next step is to build a simple funnel to deliver it and follow up with new subscribers.

Inside FEA Create, your opt-in funnel can include:

• A landing page where people sign up

• A thank-you page that tells them what to expect

• A welcome email that delivers the freebie and introduces you

• A short email sequence that shares more about what you do and how you can help

All of this can be built and automated inside FEA Create so it runs in the background while you focus on other parts of your business.

Step 3: Promote Your Freebie Consistently

Having a great freebie is only helpful if people see it. Make sure you are consistently sharing your opt-in across different platforms.

Try:

• Adding it to your Instagram bio or link page

• Creating Reels, posts, or stories that lead to your freebie

• Mentioning it on your podcast or in interviews

• Linking to it in blog posts and guest articles

• Running a simple Facebook or Instagram ad

The key is to make your freebie visible and keep reminding your audience why it's valuable.

Step 4: Nurture New Subscribers with Intentional Emails

Once someone joins your list, your job is not over. Now it’s time to build trust and nurture that relationship.

Inside FEA Create, you can create:

• Automated email sequences that introduce you and your story

• Weekly or bi-weekly newsletters that offer tips, inspiration, or behind-the-scenes updates

• Email campaigns for launches, challenges, or special offers

Keep your emails personal, helpful, and aligned with your brand. When people feel connected to you, they’re more likely to engage and eventually buy.

Step 5: Attract the Right People by Being Yourself

Growing your email list is not about attracting everyone. It’s about calling in the right people. The more you show up authentically and speak directly to your ideal client’s needs, the more your list will grow with aligned subscribers.

Inside FEA Create, you can:

• Segment your list so you can send the right messages to the right people

• Track who’s engaging with your content and follow up intentionally

• Build offers and funnels that reflect your unique voice and values

When your message is clear and your systems are in place, your list becomes a powerful tool for connection and growth.

Final Thoughts

Growing your email list is one of the smartest things you can do to build a sustainable business. When you combine intentional strategy with the right tools, you make it easy for the right people to find you, connect with you, and take the next step.

With FEA Create, you can build your opt-in funnel, automate your email sequences, track your leads, and grow your business all in one place. And if you're ready for even more support, the FEA Members’ Club offers coaching, templates, and a community of women who are building wildly successful businesses with heart.

You don’t need to be everywhere. You just need to show up for the people who need you.

Cheering you on every step of the way,
Stephanie x