I started my business back in 2010 when the online world was very different. There was no Instagram or Pinterest. And most people didn’t even really take you seriously when you said you worked online. Cut to today, we have so many places to connect online and zoom for online meetings. If I were starting my online business today, here is the path I would take.
If I were just starting and wanted to make some money online quick, I would set up either an Etsy shop, a Udemy course, or a Calendly link to start working 1:1 with clients.
I got burnt out in my business pretty quickly in the beginning especially when I started getting clients. If I were starting my business today, I would absolutely start by setting up a system that allowed me to take care of myself first!
Getting clarity about the kind of life you want working online will help you to understand what kind of work you want to do. So the next thing I would look at is exactly the type of business I want to set up.
How will you make money?
Who will you work with
Outline your products and programs
Next, I would start writing. While you may think the first thing you need to do is set up your website, I actually recommend getting all your content done first. It will be a huge help when you do go to get your website up and running.
Yay, it’s website time! Obviously, as a web designer, I’m a bit biased but this is the fun part for me. Putting all your planning and content together and getting to see it on a screen makes your business really feel alive.
Hosting and set up
Theme and plugins
Add your content
Launch your website
Even if you have decided to go with a service-based or physical product-based business, I always recommend adding digital products to your business as it will give you multiple income streams and allow you to have more freedom in your business.
Your email list is key in your business. It allows to you have at anytime a group of raving fans who are part of your community and want to know all about you. Any entrepreneur will tell you today that your email list is a key part of your business. That’s why list building is so important.
Creating your Opt-in
Opt-in Page and Thank you page
Nurturing your audience
So many times I see people starting their business online and it goes one of two ways. They either want to be on allll the platforms or they don’t want to be on social media at all. Neither one of these is a good option. I recommend picking a platform and going all in.
Picking your platform
Think of launching as telling the world all about your amazing products and services. But keep in mind, it’s a lot more than one might think. Launching a new product or even an existing product is something that should be done when you have everything ready and you can focus 100% on your launch.
30 day run up
Webinar & promo
At this point in your business, you have quite a few things going on. That is why creating your systems is going to be key. And it is also a time when you are most likely expanding and needing a team. If you have your systems in place before you start expanding your team it can make a world of difference for you.
At some point, you will not be able to do all things. It is fine when you are just starting out but once your business is up and running and you are working with clients or have customers, you will need help to get all the things done. Having a team building system in place will help with your retention and outsourcing.
Onboarding Team Members
The first time you see your picture in a magazine is a bit surreal. But these kinds of PR can really help to grow and expand your business. It can take time for this to happen but it will happen!
Congratulations! You have an amazingly success online business. You are officially moving up and on to bigger and better things in your business. But before you do, let’s make sure you are all set up.
Be the CEO
Your New Roadmap
Hosting and Domain – Bluehost
Website Theme – Pix & Hue
Page Builder – Elementor
Online Shop – WooCommerce
Memberships and Courses – Paid Memberships Pro
Email Marketing – Convertkit
Project Management – Asana
Webinars – Zoom
WEBSITE HOSTING: Dreamhost
WEBSITE HOSTING: Bluehost
WORDPRESS DESIGN: Elementor
WORDPRESS THEMES: Astra
WORDPRESS THEMES: Divi
EMAIL MARKETING: Convertkit
CLIENT MANAGEMENT: Dubsado
DESIGN AND PRINTABLES: Secret Owl Society Courses
INSTAGRAM SCHEDULING: Later
INSTAGRAM STORY SCHEDULING: Storrito
PINTEREST SCHEDULING: Tailwind
NETWORKING: The Members Club
ALL IN ONE PLATFORM: FEA Create